Great Coffee, Great Profits
With Syd and Jerry’s
“Truly Fresh”
Coffee Program

Your retail business can roast great tasting coffee, right in your own location. You save money, there’s no machinery to buy, no added employees, and no fragile roasted coffee inventory to manage. Here are the key features of the Syd and Jerry’s “Truly Fresh” Coffee Program:

1. Quality. It’s a crowded marketplace out there, and coffee consumers are more quality conscious than ever. Despite all the claims about “master roasters” and “secret blends,” there is nothing better than freshly roasted coffee made from high quality green beans. Average consumers will pick out and prefer fresh-roasted coffee over stale coffee. Coffee stays fresh about a week after roasting, and fancy packaging doesn’t solve the problem, any more than a plastic bag can preserve the taste and character of fresh-baked bread. Most wholesale coffees are weeks or even months old before they are consumed as beverage.

2. Marketing. Syd and Jerry’s Coffee Roaster is a proven attraction. Its glass roasting chamber puts the roasting process right in front of your customer’s eyes, and shows that when you say “fresh,” you really mean it. Combined with an interesting selection of green coffees, the roaster demonstrates your commitment to provide great coffee. You won’t be just another retailer selling a wholesale roaster’s “Special Blend.” Your coffee can underline the unique character of your business.

3. Price. Top quality green coffee beans, purchased through the Syd and Jerry’s program, cost less than the cheapest commercial roasted coffees. The roaster is included as part of the package, so the up-front costs of roasting are minimal. And because the roaster is micro-processor controlled, your employees can go about their usual work as the coffee roasts. Loading and unloading the machine requires less than a minute of labor per pound of coffee. Coffee from Syd and Jerry’s roaster can be used for your beverage service, or bagged and sold as whole bean coffee with your own label. The margins are great, and your volume of coffee sales is sure to increase. As an example of the potential savings, if you are buying 200 pounds of roasted coffee per month at $7 per pound, your net savings could be over $550 per month, including shrinkage and energy costs. 

4. Inventory Control. Managing roasted coffee inventories can be a problem, especially since most roasters don’t dare date their product. The retailer is faced with the choice of tying up a significant amount of money in roasted coffee inventory, or facing the risk of running out at a critical point. Green coffee is much cheaper than roaster coffee, it can be roasted as it is needed, and it, before it is roasted, can be stored for months without damage to quality.


How the program works

The retailer: Agrees to purchase a minimum of 150 pounds of Syd and Jerry’s green coffee per month, and to exclusively buy green coffee from the Syd and Jerry’s distributor. The retailer must bear the cost of installing the roaster (typically less than $500).

Syd and Jerry’s: Agrees to provide a roaster and venting supplies, to advise on their installation, to provide training and advice on coffees, and to maintain a good selection of high quality green coffees (including organics) for purchase, and to provide marketing materials for the retailers. While brewing equipment is available, its cost is generally outside the scope of this program. Syd and Jerry’s will make available bags (for whole bean sales).

Contact us for a Syd and Jerry’s Representative in your area, or if you would like to discuss becoming a Representative.